Let’s imagine for a second: What if Women’s History Month wasn’t just something we read about but something we stepped into? An immersive, interactive, unforgettable experience that didn’t just tell the story of women’s achievements but dropped you right into them. Well, since we live and breathe experiential design, we couldn’t help but dream up exactly what that would look like.
Welcome to ‘HERstory: The Experience’
Picture this: You’re walking down the street, and suddenly, a massive, beautifully designed, glowing structure catches your eye. It’s part museum, part art installation, part live performance—alive with energy, color, and movement. As you step closer, a dynamic LED marquee pulses with bold messages: “She Led. She Created. She Broke the Rules.” The doors slide open, and you take a deep breath—you’re about to step into HERstory.
The Entryway: Breaking the Glass Ceiling (Literally)
Before you even set foot inside, you’re faced with a towering glass ceiling installation, shimmering with projected headlines from history—women winning the right to vote, shattering records, leading revolutions. And then, the best part: you get to break through it. Motion sensors track your movement, and as you walk forward, the ceiling cracks digitally above you. It’s loud. It’s powerful. It’s symbolic of every limitation women have smashed through over the years.
You’re in. And the world ahead is one built by women.
The ‘Rewrite the Rules’ Zone
The first stop? A glowing, interactive room where the walls are literally made of history. Old laws, outdated rules, and antiquated stereotypes are scrawled across them—but here’s the twist: visitors can grab a digital brush and erase them, replacing them with real, radical, groundbreaking moments of change.
Wipe away “Women can’t vote” and see the suffragettes march past you in full projection. Erase “Women can’t be CEOs” and watch a timeline appear, celebrating every glass-shattering leader from Madame C.J. Walker to today’s powerhouse founders. This isn’t just a history lesson—it’s a rebellion and you’re a main character.
The ‘Invisible No More’ Exhibit
Now, things start to get really immersive. This section is all about the hidden figures of history—the women whose contributions were erased, stolen, or buried. As you walk in, the room feels eerily blank—just simple objects on display: a blueprint, a book, a set of medical instruments. But once you hold up your phone or put on an AR headset, the real stories come alive.
A blueprint? Turns out, it belongs to Emily Roebling, the woman who secretly completed the Brooklyn Bridge. That book? Written by a woman under a male pen name to get published. Those instruments? Once dismissed by male-dominated medical fields, now essential thanks to the pioneering women who fought to be heard.
Each story unfolds before you in real-time, narrated by the women themselves—brought to life through stunning projection mapping and voice recordings from today’s influential leaders. It’s moving, it’s eye-opening, and it’s a reminder that history often needs rewriting.
The ‘Future is Female’ Collaboration Lab
Now that you’ve walked through the past, it’s time to create the future. You step into a sleek, buzzing innovation space—a cross between a think tank and an art studio—where women-led startups, artists, and activists are at work. Screens showcase real-world projects: climate action initiatives led by women, tech startups revolutionizing the industry, groundbreaking research by female scientists.
Visitors can interact, vote, and even pledge to support initiatives that resonate with them. Want to invest in a women-owned business? There’s a portal for that. Want to collaborate with an activist making waves? She’s right there, leading a discussion. This space is electric, filled with the hum of new ideas being born.
The Grand Finale: The Women’s Hall of Fame (With a Twist)
As you approach the final room, a massive digital Hall of Fame stretches before you, celebrating the legends—everyone from RBG to Beyoncé to the unsung heroes of everyday life. But this isn’t just about looking back.
Step forward, and suddenly, your reflection appears within the installation. Your name, your passions, your potential contributions—woven into the story.
The realization washes over you: Women’s History Month isn’t just about the past—it’s about you and what you’re going to do next.
Bringing It to Life
An experience like this wouldn’t just be a tribute—it would be a movement. Brands could sponsor interactive exhibits tied to their industries (think: a beauty brand celebrating iconic women in fashion, or a financial company funding women in STEM initiatives). Every moment would be designed to spark conversation, drive action, and leave a lasting impression.
At POP Experiential, we believe experiences should do something—not just exist. If we were designing a Women’s History Month activation, it wouldn’t just be a look back. It would be a call to action, a celebration, and a reminder that history is still being written—by all of us.
Any brands want to take this on with us???
