Earlier this summer, our very own Margaret Launzel-Pennes, CEO of POP | X, took the virtual stage at the annual #AIFest hosted by The Virtual Events Group. Streaming live from Spain, Margaret delivered a compelling message that continues to resonate with audiences she encounters.
In an era where professionals, particularly in the events industry, are growing increasingly anxious about AI potentially replacing their roles, Margaret challenges this narrative head-on. She emphasized a powerful truth: AI isn’t here to take your job. Instead, it’s an invaluable tool that, when mastered, can propel your career and creativity to new heights. The real threat lies not in AI itself but in failing to harness its potential. If you don’t embrace and master the many tools of AI, somebody who has mastered AI is going to take the job.
At POP | X, we are committed to not just understanding AI but mastering it. We’re learning, using, and teaching AI to push boundaries and redefine what’s possible in the experiential and events space. AI is powered by humans, and it’s the human touch that makes it truly remarkable. Think of it as a guide—one that, when used deliberately and with intention, can open up new possibilities, disrupt traditional norms of creativity, and challenge existing strategies.
And it’s not just about asking AI the right questions; it’s about how we use AI to find the answers. The saying “what you put in is what you’ll get out” holds true here. When you approach AI with a clear vision and purpose, it becomes a powerful ally in crafting exceptional output.
Better yet, Margaret leveraged Augie, an AI assisted video editor, to tell our own story at #AIFest! Watch it here:
As we continue to navigate the ever-evolving landscape of experiential marketing, one thing is certain: AI will play a pivotal role. As a team, we’re not just keeping up with the trends—we’re at the forefront, leading the charge. So, join us on this journey of discovery and innovation.
