Our roots go deep — back to the days of dial-up internet and actual paper RFPs. The “parents” of POP | X have built global tech conferences, run $10M+ production budgets, and orchestrated brand moments long before “experiential” became the buzzword it is today. They’ve been around the block — and they built the block.
But this isn’t some dusty legacy agency riding on nostalgia. Our leadership isn’t looking backward. They’re present futurists — committed to staying relevant in today’s culture and tomorrow’s. They embrace change because they know it’s not a threat — it’s power. They know that disruption, not tradition, is where real brand magic lives.
And on the ground, the work is being shaped by a crew of creative renegades — young, tuned-in, digitally fluent pros who don’t just know what’s trending, they are the trend. We’re the team that understands how to make something thumb-stopping on Instagram and soul-stirring in real life. We don’t believe in boring. We don’t believe in rinse-and-repeat. And we definitely don’t believe in putting your logo on a foam core sign and calling it “an experience.”
So what do we actually do?
We design, produce, and bring to life experiences that help brands show up in the world with intention, personality, and impact. From massive conferences and high-stakes executive summits to pop-ups, product launches, and brand activations that turn heads — we’re the team brands call when they want something that doesn’t feel like a copy + paste of last year. We fuse strategy with swagger. Intelligence with instinct. Planning with pop.
We’re designers. Producers. Writers. Vibe-setters. Logistics ninjas. Digital natives. Big thinkers and even better listeners. We dig deep to understand what a brand really wants to say — and then we translate that into an experience that people actually want to be part of.
What sets us apart?
For starters, we’re not just an “event agency.” We’re brand translators. Audience behaviorists. Culture curators. We obsess over the audience journey. We ask questions other agencies don’t. We dig into the “why” behind the activation before we even think about the “how.” Because we’re not here to put butts in seats. We’re here to move people. Period.
And we don’t just brainstorm big ideas — we actually make them happen. We handle strategy, creative development, design, content, technical production, build, staffing, logistics, and everything in between. Our process is collaborative, agile, and deeply invested in getting it right — no matter the scale, no matter the stakes.
We’re also not afraid of a little tech. In fact, one of our founders literally teaches the events industry how to use AI — and we’re applying it every day to supercharge creativity, streamline operations, and get to better ideas, faster. Whether it’s concept development, real-time content generation, or smarter audience insights, we’re using AI not to replace the magic of human imagination, but to augment it.
Why does our approach work? Because we’re built differently.
We have deep roots and fresh eyes. Decades of high-level experience, paired with a team that lives at the intersection of creativity, culture, and execution. The “elders” know what it takes to deliver a flawless event under pressure. The “kids” know how to make that event feel like it was designed for right now — with a pulse on what audiences crave, what platforms amplify, and what moments spark loyalty.
We’re a cross-generational agency that pairs battle-tested experience with trend-setting disruption. We know what flawless execution looks like — and we know how to make it feel fresh, urgent, and deeply relevant. We can speak CMO and TikTok. Budget line item and branded GIF. Executive summit and meme. Our ability to combine this old-school excellence with new-school cultural fluency is where the real power lies.
So, who is POP | X really for?
We’re a little unconventional. A little rebellious. A lot strategic. But always — always — in service of making your brand unforgettable.
- We’re for brands and marketers who want to stop blending in.
- For the marketers who want to actually move people.
- For the teams who want to create experiences that don’t just perform — they resonate.
We don’t believe in playbooks. We believe in possibility. We don’t believe in rinse-and-repeat. We believe in evolution. In meeting the moment, then reimagining what’s next.
And one last thing:
At POP | X, we don’t just talk about values — we live them. We believe in creative courage, in collaborative spirit, and in showing up for each other and our clients. Every time. With excellence and heart.
