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More than halfway through 2024 – can you believe it?!


We like our Summer Fridays here at POP | X, but this summer has been a busy one to say the least. But we’re not complaining…


Just remember to honor that work-life balance. And if you’ve been slacking, well, here’s your sign. Get outside for some midday vitamin D, hide your computer over the weekend (it’s only 2 days!), or call a friend. We promise you, the work can wait.

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Our Mission Statement Got a Face-Lift

We’ve been thinking about our why lately. More importantly, YOUR why. Why partner with us???

We go beyond creating events. We deeply care about you and your unique journey. We start by understanding your individual needs, empathizing with your world, your challenges, and your triumphs as if they were our own.  Our dedicated and highly creative team brings fresh, out-of-the-box ideas (to be honest, we don’t even think there’s a box) ideas to life, ensuring each project is a true reflection of your brand and vision. Let’s create something extraordinary together, making you truly shine in your world.

Want to Test the Waters of AI?

We’re not sure how it happened but our CEO, Margaret Launzel-Pennes, is in demand! She’s training a few local CVB and hotel sales, marketing, and operations teams on how to use AI as a tool to differentiate, strategize, and streamline. She’s also speaking at Connect West on November 7 in Los Angeles on “Harnessing AI for Event Planning”. And she’ll give you a short lesson at no cost to give you a little taste of what’s possible. 


Reach out to her at [email protected]!

Founding Member of CEO Life LA Chapter

The exclusive CEO Life is committed to connecting leaders from across 30 chapters by the end of 2024 – and Margaret has just joined as a founding member of the Los Angeles chapter and she’s soon to become an Ambassador.


John Seckel, Founder and CEO of CEO Life, believes that “when 50,000 like-minded CEO’s, entrepreneurs and leaders are connected both physically and digitally around the globe, anything is possible.”


And who could disagree with that?

In the (increasingly) vibrant world of experiential marketing, it’s easy to feel overshadowed by the grand gestures of big brands.


Cost-effective Experiential Marketing Strategies

We get it. But we know that even small businesses can create powerful, unforgettable experiences without burning through their budget. The secret lies not in the size of the budget, but in the depth of creativity and strategic thinking. Allow us to share some fresh perspectives and innovative approaches that will help you stand out and resonate deeply with your audience…


Read more!

ChatGPT Prompt of the Month

"What are some effective strategies to increase audience engagement at a large-scale conference with 500+ attendees? We have a diverse audience, including industry professionals, executives, and newcomers. Provide ideas for interactive sessions, networking opportunities, technology integration (like apps or wearables), and unique engagement tactics such as live polls, Q&A sessions, and social media challenges."

As always, we’d love to hear from you!


If you’ve partnered with us in the past, say hi! If you want to brainstorm together, reach out! (Or not, we appreciate you either way!)

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