POP | X Partners with Ashley Furniture & Samsung SmartThings in First-of-its-Kind Connected Home Retail Experience
Objective
POP | X was entrusted with creating an immersive, personalized in-store experience for the Ashley Samsung Connected Home store concept, aligning seamlessly with the “This is Home. Connected.” campaign. This groundbreaking concept blends Ashley’s legacy in home furnishings with Samsung’s cutting-edge smart home technology, elevating the in-store experience beyond traditional furniture shopping. Our role encompassed a holistic approach, from store build-out to developing an interactive customer journey experience, in-store experiential elements, and multi-touchpoint digital activations. This ambitious project positions Ashley DSG at the forefront of connected retail, integrating smart home technology with home decor in an experience that goes beyond functionality to resonate emotionally with customers.
Fabrication
Activation
Curating the Customer Journey Experience
Design
POP | X designed and directed three short films displayed in-store, each film telling an intimate story of connection and comfort, demonstrating the power of a connected home to enhance moments of joy, entertainment, and relaxation. These films are designed to resonate with customers by speaking to Ashley’s sense of warmth, value, and style, while subtly incorporating Samsung’s commitment to innovation and connectivity, all while keeping the brand identity and voice — Simple, Warm, Emotional, and Real — present throughout.
