WISK’s campaign, “Imagination Takes Flight,” aims to transform public perception of urban air mobility through a blend of informative video content and tactile, in-real-life experiences.

The objective is to build brand evangelists and advocates by conveying messages of safety, confidence, and magic, thus positioning WISK as a leader in sustainable and accessible urban air travel.



The campaign’s activation, “Aero Immersion,” unfolds in a phased approach featuring the Fleet Operation Center, GEN 6 Flight Simulator, WISK Village, and The Vertiport.

Each activation is designed to engage visitors with hands-on demonstrations, immersive simulations, and a comprehensive exploration of WISK’s autonomous air travel solutions, thereby fostering a deeper understanding and appreciation of the brand’s innovative technology and commitment to safety and sustainability.


The design strategy for WISK’s activations merges digital and physical technologies to create immersive experiences that leave a lasting impression.

From the interior and exterior design elements to the interactive kiosks and flight simulators, the design is meticulously crafted to evoke emotions and stimulate imagination, aiming to change perceptions and excite the soul about the future of urban air mobility with WISK.

The art of experience.

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