- Creative Studio, Event Production, Experiential Design
As head of events and experiential at Beautycon, our CEO oversaw the Beautycon festival itself in addition to brand activations on behalf of a variety of beauty brands as they debuted products to a broad swath of beauty infuencers and fans in New York and Los Angeles – upwards of 30,000 people.
Objectives were naturally varied as several activations were produced with the common goal of brand awareness, product testing, and cultivation of new customers of a variety of beauty products.
Objective
Complementing a brand message through a booth fabrication can be challenging. An innate understanding of how important an exhibit booth and show floor presence is, particularly for beauty brands, is critical to articulating the extension of its identity.
We bring that expertise and learnings to our current beauty clients, seamlessly aligning brand aesthetics and values. In the beauty industry, where visual appeal and brand perception are paramount, we specialize in creating environments that not only draw in attendees but also leave a lasting impression, reinforcing brand messaging and standing out in a crowded marketplace.
Fabrication
Activation
From design to production, support was provided to leading brands including NYX, Dove, Love Beauty Planet, Shea Moisture, Aveda, Revlon, and Ulta Beauty and included product launches, in-exhibit activations, booth design and build, and influencer marketing support.
Design
For beauty brands, the design of an exhibit booth or brand activatoin is not just about visual appeal—it’s about crafting an immersive sensory journey that speaks to the heart of the brand. At POP Experiential, we excel at translating a brand’s identity into a cohesive and engaging design experience. Our approach ensures that every element, from the layout and lighting to the textures and colors to the sign, sounds, and even scent, is thoughtfully integrated to create a deeply resonant atmosphere.
By focusing on experiential design that captivates and connects on a deeper level, we help beauty brands stand out and make a lasting impression on their audience.
