- Event Production
BMC Software partnered with POP | X to produce a virtual event that would redefine their brand perception and provide an engaging platform for their employees and partners.
The mission was to create a game-changing destination that offered a cohesive, intuitive, resourceful, and engaging experience through a host of tools.
Objective
The primary objectives were to create a cohesive and intuitive virtual experience that challenged the traditional corporate perception of BMC.
The event aimed to curate an engaging experience that would resonate with a global audience, showcasing BMC’s innovative solutions and fresh visual identity.
Fabrication
Activation
POP | X managed the technical production of the virtual event, which included custom features like agenda building, regional localization, collaborative whiteboarding, dynamic messaging, and robust analytics.
Design
