POP | X brought Hanskin’s skincare story to life at Beautycon with “Hanskin’s Wash,” a vibrant, retro-modern activation inspired by the ritual of cleansing. Designed to feel like a playful laundromat, the space featured oversized washing machines, bold orange-and-yellow hues, and interactive product displays that encouraged hands-on discovery. With elements like a social vending machine, demo stations, and a photo vignette, the experience blended nostalgia with next-gen beauty retail—turning touchpoints into shareable moments and reinforcing Hanskin’s brand in a bold, unforgettable way.
POP | X conceptualized Hanskin’s Wash, a playful, high-energy activation at Beautycon designed to turn product discovery into an immersive, shareable experience. Inspired by the ritual of cleansing, we created a visually bold, retro-modern space reminiscent of a laundromat, featuring oversized washing machines, a bright orange-and-yellow color palette, and interactive product displays.
Create an immersive and shareable brand experience that turns product discovery into a playful activation.
Reinforce Hanskin’s skincare messaging through tactile, interactive design elements.
Drive attendee engagement with strategically placed features like a social vending machine, product demo station, and photo vignette.
Blend nostalgia with modern beauty retail to make Hanskin’s presence at Beautycon visually unmissable and socially engaging.
Encourage content creation and social sharing through bold design and interactive touchpoints.
For beauty brands, the design of an exhibit booth or brand activatoin is not just about visual appeal—it’s about crafting an immersive sensory journey that speaks to the heart of the brand. At POP Experiential, we excel at translating a brand’s identity into a cohesive and engaging design experience. Our approach ensures that every element, from the layout and lighting to the textures and colors to the sign, sounds, and even scent, is thoughtfully integrated to create a deeply resonant atmosphere.
By focusing on experiential design that captivates and connects on a deeper level, we help beauty brands stand out and make a lasting impression on their audience.
