- Experiential Design
PROTECT AI
Objective
Protect AI is committed to building a safer AI-powered world by empowering a community of AI focused security researchers, finding unique exploits in ML models, and providing tools to reduce risk inherent in AI development. MLSecOps puts security at the heart of AI/ML design, enabling AI developers and ML engineers to continue rapidly innovating while protecting against unique ML vulnerabilities. Showcasing its technology and prowess at RSA and then Black Hat, its objective was to establish Protect AI as the penultimate leader in the space and to allow customers and prospects to dive deep into products and solutions in a hands-on, tech-first, and truly immersive way.
Fabrication
Activation
POP | X partnered with Alex Bush, Protect AI’s Head of Marketing, to design and build a dynamic and unique environment reflective of the forward nature of the brand and that was flexible enough to accommodate its bold and energetic company acquisitions as the show grew close. A combination of hacking, training, community environments, and access to key technologists was housed within a cutting-edge brand environment.
